IndianExpress.com launches Facebook’s Instant Articles for Android

Facebook has started rolling out Instant Articles to Android users in India along with IndianExpress.com and four others publishers. 

Facebook has started rolling out Instant Articles to Android users in India along with IndianExpress.com and four others publishers.

The 3.3 million followers of The Indian Express Facebook page will now see multimedia-rich posts which has been optimised for mobile users and open in an instant even on 2G networks. Instant Articles from indianexpress.com is live for iOS users as well.

India is the third region after US and Western Europe to get Instant Articles and the first where Android users will be able to access this content. So far, Instant Articles was limited to iOS users. Facebook executives said this showed their commitment to the region and also to the fact that given the inconsistent internet infrastructure and connectivity issues in India, Instant Articles is a natural fit here. While Instant Articles is initially available to about five per cent of the users a full rollout is expected by end of the year.

“We’re excited to be working with The Indian Express to bring their great and proven journalism to people in India with Instant Articles. Instant Articles is a great fit for Indian Express’ growing digital brand and its blend of great storytelling and young/intelligent audience. We look forward to working with them to scale the product on Android,” said Andy Mitchell, director, News and Global Media Partnerships.

“Whether it be Dadri or crucial facts in the Faridabad killing, almost every alternate day, the topic of debate on Indian news TV and on dining tables across the country comes from an Indian Express news break or an essay by one of our columnists including Pratap Bhanu Mehta, P Chidambaram, Tavleen Singh, Tunku Vardarajan, Lord Meghnad Desai, Surjit Bhalla or from an Express Blog penned by the likes of Nitish Kumar, Sushil Kumar Modi, Dinesh Trivedi or Raveena Tandon. Facebook’s Instant Articles has developed and refined as an excellent product and tool to have our award-winning reportage, columnists and bloggers reach even more readers, all in multimedia. We’re happy to be of the first line of partnerships Facebook has struck in India for the instant articles rollout and we look forward to a long and mutually beneficial relationship with Facebook,” said Anant Goenka, wholetime director & head (New Media) at The Indian Express Group.

Instant Articles leverage the technology used to display photos and videos quickly in the Facebook app, to load articles instantly, as much as 10 times faster than the standard mobile web. It is a powerful new creative tool that bring stories to life by letting users zoom into high-resolution photos and tilt to explore them in detail. Autoplay videos come alive as you scroll through the article and interactive maps show where the news happened.

The Express Group is one of India’s largest media conglomerates with a wide selection of publications and a network of offices spread across India.

Today, with 32 national editions, 13 publication centres and four language dailies that reach over 19 million people daily, the Express Group has stood for excellence in journalism for over 80 years. It has an illustrious line-up of publications like The Indian Express, The Financial Express, Loksatta, Lokprabha, Jansatta as well as various B2B magazines and events.

THE SCIENCE OF RECOGNITION : How to recognise and reward employees and why it goes beyond monetary incentives

Qualitative and quantitative studies conducted by the OC Tanner Institute in India revealed that the more frequently an employee is recognised, the higher their personal “customer satisfaction“ scores become. The clear connect is that frequent and effective recognition is highly correlated to increased tenure, innovation, productivity, trust and engagement.

We also discovered that employees, when recognised, have more drive and determination and are far more likely to be more connected to their organisation, have better work relationships, and a stronger sense of personal standing within the company.

Our research has also found that employee who receive strong recognition are up 33 per cent more likely to proactively innovate, and in turn generating 2x as many ideas per month compared to those who aren't recognised well. With regards to tenure, organisations that offer career achievement programmes retain their employees an average of two years longer than organisations that don't.

Currently, only 58 per cent of employees in India rate employee recognition positively. What could help increase that percentage? Public presentations and communication of recognition are critical elements, as this helps make the employee more visible to their leaders and peers.

Here are five top strategies for maximising your recognition investment:

1 OFFER A VARIETY OF RECOGNITION PROGRAMMES.

Create opportunities for employees to be recognised for all facets of their work. Recognise career and other meaningful milestones, above and beyond performance, daily effort, sales achievement, customer service and so on. This will help employees feel like they can develop and grow their career.

2 RECOGNISE PUBLICLY.

Involve senior leaders, peers and coworkers, and make the presentation a big deal. At the presentation, present a certificate that calls out the reason for their recognition. Many employees consider this a “badge of honour“ that they'll take home to share with family and friends, as well as include in their personal file for use when discussing future promotions.

3 INCORPORATE SYM BOLIC AWARDS WITH THE COMPANY LOGO.

Nearly 75 percent of employees in India feel that an award at work needs to include their organisations logo in order to further communicate its meaning. In fact, employees suggested that even gift cards that include the company logo are instantly more meaning

4 GIVE TANGIBLE AWARDS.

Whether it's a paper certificate, a trophyplaque, or another award, specific details about the achievement make for a more meaningful experience for employees, and provide the opportunity easily share it with others.

5 PERSONALISE AND CUSTOMISE AWARDS TO REFLECT THE EMPLOYEES' ACCOMPLISHMENT(S).

When employees think of their best recognition experiences, a majority received a tangible award. Again, this helps extend the overall appreciation experience.When employees use that luggage or look at that watch, they'll have a tangible reminder of your organisation's appreciation of his or her great work.

Source | Economic Times | 17 November 2015

'Libraries have to ask what people want to read'

A freewheeling conversation with the director of Bibliotheque Nationale de France

The changing educational, social and recreational role of the library is a hotly debated subject among planners and readers alike. On a visit to Delhi, Bruno Racine, director of Bibliotheque Nationale de France (National Library of France), explains to The Hindu how public libraries need to become more interactive spaces. France and India have signed an MoU for digitisation of old manuscripts in the National Library of France. India is working on a National Virtual Library with French support, and France will be seeking India’s assistance to decipher its collection in Sanskrit and Tamil. There is a possibility that all these will be made a part of the joint digital collection.

Excerpts from the interview with Mr. Racine:

Excluding research scholars, far fewer people are visiting libraries today. What is the French experience?

I have to say, the trend is downwards. But we have to make a distinction between those who read online and the ones who come to the reading room. The libraries have not emptied out. Students do come here; I suppose they like to work from here. They may not borrow books, but libraries offer a quiet place and a friendly environment for the young. To address the young, public libraries have to offer services that correspond to their aspirations and give them rooms where they don’t have to whisper and can work together. We have five million items online, excluding copyright material, and our experience shows that people tend to use online resources and confine their visits to the library for a specific enquiry. So, the answer to your question is, the number of books being consulted and the number of physical readers has decreased slightly because more and more people have moved online. 

What is the role of a public library as a public space today?

In France, public libraries are city libraries. There are two state-funded public libraries, one at the Centre Georges Pompidou, and the other which I head. I don’t have recent figures, but I think globally the trend is of fewer people coming to libraries. A lot depends on local factors prevailing in a city. If a city opens a new modern library with reading services, it can become popular. If you go to an opera, it is not cheap. Museums are not free. In France, the policy has been to orient the library to the public. The traditional librarian thinks that if the books are good for the public, they will come. This is not the way it happens now. Libraries have become more interactive now. Libraries have to understand what the public wants. Librarians have to ask people what they want to read. 

How does the public funding of libraries work in France?

The library is completely funded by the government. We had to raise money on our own for heritage acquisition, where the access to the public is not free. Ninety five per cent of the budget of the National Library is funded by the Ministry of Culture. This has always been the case, which is quite different from museums in France, which have millions of visitors and can rest a little less on government money. We have about one million visitors each year to the library. The digital library gets 15 million visitors and is growing very fast. The library in France is a very old institution whose origins can be traced back to the 14th century, the time around which kings built their library of books, which became a permanent institution at the beginning of the 18th century. The practice of acquiring books was established in the 16th century, structured in a very systematic way at the beginning of the 19th century. Whenever a book is printed, it could be audiovisual records too, it has to be deposited at the library as well. Until a few years ago, the publisher had to deposit four books with the library. Now we have simplified the process, as we don’t have the space. We ask for only one copy by the publisher. There is a law since 2006 that gives us the mission of archiving books. The paradox is, when they are online they are free; once they are in our collection, you require authorisation to access them. 

What kinds of readers visit your library?

We have two kinds of readers. We have a public library which youngsters, young students and college students visit, for which the fee is very nominal. I have proposed to the government to make it free. On the other hand, for the digital library, we get an annual grant for digitisation of printed material and journals, which allows us to digitise 10 million pages every year. We get six million euros a year which is quite significant. 

What brings you to India? What are your plans?

Digitisation knows no boundaries. We are interested in countries that are looking at digitisation, and we are trying to understand their priorities. We have an Indian collection which we can share. If we want to have a single digital portal, for instance, for France and India, which is what I would like to discuss, our formats have to be compatible. Exchange of information is always useful, in particular in the area of long-term preservation, which is a big issue for digitised heritage. Another area I am looking forward to is cultural cooperation, because in France, we are interested in Indian collections because of our shared history. Since we know that India is working on a national digital library, we have some material which could be of some interest, which would require expertise from India for cataloguing it. We have 2,500 miniature paintings, and paintings which are not the most beautiful in the world but interesting, and over 1,800 manuscripts in Sanskrit and Prakrit in our collection and over 1,000 manuscripts, in diverse Indian languages, which we refer to as the Indian collection. 

How should the state go about funding public libraries? What should be the terms of engagement?

There are over 2,500 public libraries in France. The majority of them are run by professional librarians. Every few years, a contract is drawn between the government and the libraries, which defines goals and measures performance. Libraries are cultural institutions and they have to conduct their policy within a clearly established framework drawn between the government and the libraries. 

Source | The Hindu | 8 November 2015