Pew Research Center’s Internet & American Life Project is conducting the first comprehensive examination of the reading habits of the general population in the digital era since eBooks came into prominence. The first installment in this Gates Foundation-funded research was pubished in a report dated April 5, 2012. Titled, "The rise of e-reading," Pew reports on the findings of its survey results in detail. Key findings include:
* A fifth of American adults have read an e-book in the past year and the number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.
* The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
* 30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
* The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.
* E-book reading happens across an array of devices, including smart phones.
* In a head-to-head competition, people prefer e-books to printed books when they want speedy access and
portability, but print wins out when people are reading to children and sharing books with others.
Link for the Report | http://libraries.pewinternet.
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